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Apparel Group – Company Overview
Apparel Group LLC is a leading global fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates. Founded in 1996 by Sima Ganwani Ved, the Group has grown into one of the largest retail operators in the Middle East, with a diversified portfolio spanning fashion, footwear, beauty, food & beverage, and lifestyle brands.Today, Apparel Group operates 2,300+ retail stores, represents 85+ international brands, and employs over 27,000 multicultural professionals across 14 countries, primarily within the GCC, as well as key markets in Asia and Africa.
History and Growth
Apparel Group began its journey in 1996 with the launch of its first franchise, Nine West, in Dubai. Guided by entrepreneurial vision and a deep understanding of regional consumer preferences, the Group expanded rapidly, introducing globally recognized brands to the Middle East and beyond. Over the past two decades, Apparel Group has achieved consistent growth by forging long-term franchise partnerships, investing in omni-channel retail capabilities, and entering high-potential international markets. The Group’s expansion strategy has combined scale, speed, and brand relevance—positioning it as a trusted partner for international retailers entering the region.
Brand Portfolio :Apparel Group manages a diverse and dynamic brand portfolio across multiple consumer categories, including: Fashion, Footwear & Lifestyle ,Aéropostale, Nine West, ALDO, Charles & Keith, Tommy Hilfiger, Calvin Klein, Skechers, Crocs, Birkenstock, Steve Madden, Levi’s, LC Waikiki, ASICS, TOMS, Beverly Hills Polo Club, Ardene, Hush Puppies, Call It Spring, Dune London
Beauty & Wellness :Inglot Cosmetics, Forest Essentials, Nysaa (joint venture with Nykaa), Kay Beauty
Food & Beverage :Tim Hortons, Cold Stone Creamery, Allo Beirut, Firehouse Subs .This broad portfolio reflects Apparel Group’s ability to adapt to evolving consumer trends while delivering consistent brand experiences across markets.
Strategic Partnerships and Expansion :Apparel Group continues to strengthen its market leadership through strategic alliances and investments. Notable milestones include:
Launch of Nysaa, a multi-brand beauty retail concept in partnership with Nykaa
Expansion into Qatar, Saudi Arabia, Kuwait, Bahrain, and India
Entry into food & beverage concepts such as Allo Beirut and Firehouse Subs
Franchise partnerships with global brands including Barbour, Forever New, Forest Essentials, and ASICS
Participation in strategic investments, including proptech startup Prypco
Operations and Geographic Presence : Apparel Group operates across 14 countries, including:
UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, India, Pakistan, Egypt, South Africa, Malaysia, Thailand, Singapore, and Indonesia.The Group continues to explore new markets, with planned expansions into Europe and Southeast Asia, reflecting its long-term global ambitions. In 2023 alone, the Group launched over 350 new stores, reinforcing its aggressive growth strategy across physical and digital channels. Leadership and Vision :Apparel Group’s success is driven by the vision and leadership of Founder and Chairwoman Sima Ganwani Ved, alongside Nilesh Ved, whose strategic direction has transformed the company into a globally respected retail powerhouse. With a strong focus on innovation, omni-channel retail, customer experience, and sustainability, Apparel Group remains committed to setting new benchmarks in the retail industry and shaping the future of global fashion and lifestyle retail.
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